Search Engine Optimization in today environment is crucial to achieve visibility on the market and attract potential users to our product.
To achieve this goal we have to use every possible way to increase our positioning in Google Search algorithm and reach a higher position when searching specific keywords. I learned that today market is saturated by websites that to get to the top use paid ways, which of course google promote as a primary way to get to the first page of search results, fortunately that’s not the only way how we can improve our position and with patience and consistency we can achieve this in a long run.
I would like to present few operations and optimizations I would like to implement to our website to increase our popularity in Search Engin:
1. The first and fundamental aspect of every successful website is a right construction of website which means correct „HTML” markup:
- The website is going through HTML Markup Validation Service without errors.
- All heading are structure correctly (only one H1 per site and all the rest are marked with priority for search engine )
- Well optimized structure of links that lead from website and to website ( more about this later in chapter how increase positioning using links)
- Use right keywords to narrow the website to a specific group and to decrease the number of websites we have to compete with.
- Use relevant description under search results to attract people to click and get to your website.
- Images are well described to increase the chance that if someone is looking for something using Images tab in Google or other search engines will have a chance get the full description of an image and potentially click on the image that will follow to our website.
2. Content Marketing – Is probably the most important aspect of every website strategy to get higher ratings in when searching specific keywords.
- Use relevant content throughout website place keywords strategically throughout your content.Having keyword-rich content is the key to performing well in search engines. Some search engine bots may penalize you for keyword spamming:
- Use the keywords liberally on your home page.
- Include keywords in header tags, title tags, and meta tags.
- Include keywords in the anchor text used to describe links.
- Use keywords in the URL of new pages.
- Revise the web content to better suit your keywords
3. Get other websites to link to you
Building good incoming or backlinks can also increase our search engine ranking and website traffic. Listing website in relevant directories and forums, and ask websites on similar topics to link to content on your website will increase our ranking. Most major search engines rank web pages based partially on the number and the quality of links that point to the site.
4. Build link popularity with your website
Search Engine Algorithms are focused on relevance. What you want to do is cross-link with a site that offers similar content or related material, which will benefit our website and the person you are linking with.
5. Optimizing Your Website’s Performance
- Optimize your images – Use Photoshop, or a free image editing program such as GIMP, to optimize your photos for the web
All this should increase our ranking with right Marketing strategy and develop our Social Media Campain we can create our base for our Map of websites connected to each other.